Stonewall Farm & Table
Farm-to-Table Restaurant & CSA
A seasonal, story-driven website for a Berkshires farm that runs both a restaurant and a weekly CSA box program. Features a live harvest calendar showing what's in season, CSA subscription management with pickup scheduling, and a chef's blog that pairs recipes with whatever the farm is growing that week.
Site Preview
Seasonal hero with harvest ticker and dinner CTA
Before vs. After
Before
- Managed CSA signups through spreadsheets and email chains
- Restaurant and farm felt like two disconnected businesses online
- Seasonal menu changes were only communicated via Instagram stories
- Lost 30% of CSA members each season due to friction in the renewal process
After
- Unified brand connecting the farm, restaurant, and CSA program
- Self-service CSA portal handles signups, customization, and renewals
- Harvest calendar creates urgency and drives restaurant reservations
- CSA retention rate improved from 70% to 91% with automated renewals
Key Features Built
Results
CSA member retention jumped from 70% to 91% after launch
Restaurant reservations up 45% on weeks when the blog featured a new recipe
U-pick event attendance tripled after adding online registration
Farm-to-table dinner series sold out every month for 8 months straight
“We used to lose a third of our CSA members every season because the signup process was such a mess. Now people renew in two clicks, customize their box, and pick their time slot. We actually had a waitlist for the first time in 12 years.”
Tom & Lisa Whitfield
Owners, Stonewall Farm & Table
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