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Home Services
Cape Cod Climate Control
HVAC & Plumbing
A lead-generation powerhouse for a family-owned HVAC company serving the Cape Cod area. Features a seasonal maintenance plan builder, emergency service dispatcher with real-time availability, and a home energy audit quiz that pre-qualifies leads before they even pick up the phone.
Site Preview
https://cape-cod-hvac.com
Emergency CTA banner with live availability indicator
Before vs. After
Before
- Relied entirely on Angi leads at $45-80 per lead
- No way for customers to self-serve during emergencies
- Website was a single page built in 2016
- Losing bids because customers couldn't find social proof
After
- Organic leads now cost $0 and convert at 3x the rate
- Emergency dispatcher reduced after-hours call volume by 40%
- Energy audit quiz captures 20+ qualified leads per week
- Town-specific landing pages rank for 15 local keywords
Key Features Built
Emergency service dispatcher with live tech availability
Seasonal maintenance plan builder with pricing calculator
Home energy audit quiz that generates custom recommendations
Service area map covering Barnstable County
Financing options calculator for major installations
Video testimonials from homeowners in each town served
Results
Cut paid lead costs by $2,800/month while increasing volume
Emergency dispatcher handles 35% of after-hours requests automatically
Maintenance plan signups increased 72% in the first winter season
$48,000 in new installation revenue traced directly to the energy audit quiz
“We were spending thousands on Angi every month and getting garbage leads. Now our website does the qualifying for us. The energy audit quiz alone has paid for the entire site ten times over.”
Dave Kowalski
Owner, Cape Cod Climate Control
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