Back to Portfolio
Health & Wellness
North Shore Physical Therapy
Physical Therapy Clinic
A patient-first website for a three-location PT practice across Salem, Beverly, and Danvers. Built around reducing no-shows with an automated intake system, a condition-specific resource library that drives SEO traffic, and an insurance verification tool that answers the #1 patient question before they call.
Site Preview
https://north-shore-physio.com
Multi-location hero with quick appointment CTA
Before vs. After
Before
- Patients had to print, fill out, and bring paper intake forms
- Front desk spent 2+ hours daily answering insurance questions
- Generic website didn't differentiate between three locations
- No online presence for specific conditions they specialize in
After
- Digital intake reduced check-in time from 20 minutes to 3
- Insurance tool handles 60% of coverage questions automatically
- Each location has its own optimized landing page and staff bios
- Condition pages rank on page 1 for 12 North Shore search terms
Key Features Built
Online intake forms that sync with their EMR system
Insurance verification tool with real-time eligibility check
Condition-specific landing pages (ACL recovery, back pain, post-surgery)
Three-location map with individual staff directories
Patient outcome statistics dashboard
Appointment request with location and therapist preference
Results
No-show rate dropped from 18% to 7% after implementing digital intake
Front desk reclaimed 12+ hours per week from insurance inquiries
New patient volume increased 34% across all three locations
Condition-specific pages drive 1,200+ organic visits per month
“The insurance tool alone was worth the entire investment. Our front desk used to dread the phone ringing. Now patients come in already knowing their coverage and ready for their first session.”
Dr. Sarah Chen
Clinical Director, North Shore PT
Want similar results for your business?
Let's discuss how a custom website can help you reach your goals.