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Food & Lifestyle
Fadecraft Barbershop
Barbershop
A bold, personality-driven site for a South Boston barbershop that needed to stand out from the 15+ shops within a mile radius. Features a cut gallery organized by style (not barber), a waitlist tracker that shows real-time chair availability, and a product shop for their house-brand pomades.
Site Preview
https://southie-barbershop.com
Dark, bold hero with live waitlist status
Before vs. After
Before
- Instagram was the only online presence (and algorithm changes killed reach)
- Walk-in only model caused 30-40 minute waits and walkouts
- No way to sell products outside the physical shop
- Couldn't differentiate from the dozen other shops on the block
After
- Website now drives 3x more first-time visits than Instagram
- Waitlist tracker cut walkouts by 60%
- Product shop generates $1,800/month in passive revenue
- Style gallery lets customers show exactly what they want before sitting down
Key Features Built
Real-time waitlist tracker showing chair availability by barber
Cut gallery organized by style with barber attribution
Mini e-commerce shop for house-brand grooming products
Barber profiles with portfolio and booking preference
First-timer discount capture with SMS follow-up
Spotify playlist embed matching the shop's vibe
Results
Walk-in walkout rate dropped from 25% to under 10%
Online product sales added a new $22K/year revenue stream
First-timer SMS capture converts 45% to repeat customers
Average Google review rating climbed from 4.2 to 4.8 within 6 months
“The waitlist thing was genius. People used to walk in, see the line, and leave. Now they check the site, see Tony has a chair in 15, and actually show up. Plus we're selling pomade to guys in Worcester who've never even been here.”
Marco DeLuca
Owner, Fadecraft Barbershop
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