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Health & Wellness
508 Boxing & Fitness
Boxing Gym
A high-energy site for an inclusive Worcester boxing gym that wanted to shed the intimidation factor. Features a 'find your class' quiz for beginners, a progress tracker for members, trainer matchmaking based on goals, and a 30-day challenge funnel that converts curious visitors into paying members.
Site Preview
https://worcester-boxing.com
Dynamic hero with 'find your class' quiz CTA
Before vs. After
Before
- Perceived as a hardcore-only gym, scaring away 80% of potential members
- No beginner pathway, new members felt lost and churned fast
- Trainers had no visibility into who was signing up for their classes
- Website was a generic gym template that could have been any fitness brand
After
- Beginner quiz drives 70% of new signups to intro classes first
- 'Find Your Class' tool reduced first-month dropout rate by half
- Trainer matchmaking increased PT session bookings by 55%
- 30-day challenge funnel converts website visitors at 12% (industry avg is 2%)
Key Features Built
'Find Your Class' quiz that matches beginners to the right level
Trainer matchmaking tool based on goals, schedule, and experience
30-day challenge landing page with daily email drip signup
Member progress tracker with personal bests and attendance streaks
Class schedule with real-time capacity indicators
Transformation stories with before/after photos and videos
Results
New membership signups increased 63% in the first quarter
First-month member retention improved from 55% to 82%
Personal training revenue up 55% from trainer matchmaking
30-day challenge waitlist hit 200+ people within 6 weeks of launch
“Everyone thought we were some hardcore fight gym. The quiz changed everything. Now people take it, see they're matched to a 'First Gloves' class, and show up feeling like this place is for them. We've never had this many new faces.”
Jamal Richardson
Head Coach, 508 Boxing & Fitness
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